It happens every year … Take today for example: I threw on my gloves, beanie and a heavy duty coat en route to Westfield Shopping Centre in Shepherd’s Bush, London and somehow found myself trying on Summer dresses (suitable only if it were at least 20 degrees warmer), bright neon sleeveless numbers (love, btw!) and floral short shorts. It was hard not to get swept up in the new season’s promise of sun and warmth but let’s not kid ourselves here people, we are still in the middle of Winter!! But you know what, secretly, I’m kind of bored of staring at the same old sales racks now. I can only withstand about three weeks worth of sales before I impatiently start drifting towards the quieter, neater and untouched by bargain hunters ‘new seasons’ section and my eyes now greedily await new season stock both in Europe and back home in Australia.
Zimmerann are one of my favourite Australian brands which I associate with home, Summer, beach and relaxed Summer holidays. Their prints and fabrics are always unique and their swimmwear collections are second to none. The new Autumn Winter range for 2013 is much more relateable to me as I can actually imagine wearing these here in the colder London weather or as it gradually warms up over the next couple of months. Zimmerann clothing leans towards the higher end (in terms of pricing) but their designs are uniquely Australian and their worldwide appeal and sold out collections attest to their popularity. Here are my favourite looks so far from their 2013 AW In Concert collection Lookbook …
The Rising Floral Panel Dress
Independent Knot Dress
Independent Knot dress in Citrine
Rising Gold Lace Dress
Silk Ray Dress
Aside from the Rising Floral and Sun dress, I love the fact that these dresses are transeasonal and can be layered with tights and long/ankle boots for Winter. I haven’t had the opportunity to try any of the new collection on but would love to hear your thoughts on the make, fit and reviews of any of their new pieces and which one your favourites are.
Zimmermann stores are spread throughout and is also and ships internationally to certain .